Read below for a brief description of my recent experience. To see more about a specific project click the embedded links or navigate via the menu.
Portfolio Highlights
Valhallan Royersford is a locally owned small business. There, I lead content creation and digital marketing efforts across social media, email, and print.
I write captions and scripts for Instagram Reels, film video content on-site, and edit using CapCut. I design branded graphics for social media and email campaigns using Canva, and schedule content through Meta Business Suite. I manage Facebook and Instagram advertising via Meta Ads Manager and implemented UTM tracking across platforms to monitor organic lead sources. Additionally, I designed direct mail flyers and promotional signage for sponsored events, supporting both digital and local outreach initiatives.
At Momentum, I managed social media accounts on every major platform from content creation to execution, customer interactions, and more. I did a lot of copywriting and wrote weekly blogs and copy for a variety of marketing materials to promote the company’s services. I obtained my Drone Pilot’s License, allowing me to shoot commercial drone footage, and delved into videography for promotional materials.
I have two personal social media brands that I use as an outlet for my creativity and hobbies. They include content about travel, art, and dogs and have garnered over 500,000 views and 20,000 likes combined.
My YouTube channel (@sillywillydog) showcases my journey with my dog Willow and promotes proper training and care. My hobby/art Instagram (@cozy_jpeis) reflects my evolving interests, from book content to travel, hiking, knitting, and ceramics, connecting me with vibrant communities.
During my IES Abroad internship, I tracked and implemented UTMs, used Google Analytics to optimize campaign performance, and helped manage the student influencer Correspondent Program. I also wrote and edited blogs and email copy, ensuring consistent brand voice and messaging.
